Short URLs: What Are They? To put it simply, each piece of content you develop generates a unique URL. You can then shorten these URLs to make them appear more enticing and boost the click-through rate (CTR). Several free link shorteners are available to assist you shorten your links. Additionally, there are several link shorteners that allow you to get paid. However, how can one profit from a URL shortener? How Can I Use URL Shortener To Make Money? Many link shorteners let you sign up for a free account on their website so you can use their tools to build links that are shorter. You will be compensated if you distribute those brief links to your audience and people click on them. This approach to traffic monetization is excellent. In essence, users click on the short links on link shortener websites, which then direct them to the destination website. While on the short link pages, users see advertisements targeted for that traffic before reaching the final page. Users will then receive a portion of the revenue on a CPM (Cost per 1000 Impressions) basis.